Start writing ads that generate leads.

Getting your ads viewed is only step one. Enticing renters to apply for your listings is the next challenge.

If you read our guide on the best rental publishing practices, you’re already an expert on timing and subject lines. By popular demand, we’ve developed a second guide that tells you what features to publish, how to take better property pictures and how your grammar affects rental leads.

Publish even better ads. What's inside:

• 5 tips for better ads
• Renters' ad preferences